Online Advertising and Pay-Per-Click advertising such
as those offered by Google Adwords and others, presents
another viable marketing route. Keywords (the exact
words typed into a search engine) fuel a large portion
of the web's activity. Keyword marketing has become a
major driving force behind most of the economic transactions
on the web. This is a very lucrative sector for those
Internet marketers who know exactly what they're doing.
Then there is the whole section of SEO experts and
consultants who command high prices for positioning
companies or products in the top positions on the major
search engines. Acquiring organic Top 10 search results
will greatly determine the profitability of your online
product or company.
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