Thursday, October 23, 2008

2. Online Services / 3. Internet Gurus

Many service industries have moved online, everything
from travel to banking to dating! Again, the Internet
can be a profitable extension for any service company.

Internet marketing has a whole history of pioneers who
have forged the methods and techniques of marketing
online - opt-in lists, mini-sites, article marketing,
pay-per-click advertising, joint ventures... a brief
history populated with such names as John Reese,
Marlon Sanders, Ralph Wilson, Yanik Silver, Corey Rudl,
Ken Evoy and countless others.

A whole new industry has grown around 'How-to' market
online, info products, workshops and web seminars -
teaching people how to market on the Internet. A marketer
creating his own product can prove very productive -
as seen by John Reese's 2004 launch of Traffic Secrets,
which earned over a million dollars in one day.
(Without a penny of paid advertising!)