Google has become the dominant search engine on
the Internet. It would be hard to imagine a web
without Google. For that matter, it would now be
hard to imagine a world without Google. As frightening
as that may seem to many people, it is none the less
true.
For better or worse, Google has permeated into almost
every aspect of our everyday life. Being Googled is
now a common expression and an act carried out by millions
of users around the world each day. New Google products
and services are coming on stream at a staggering pace,
further increasing Google's impact on our lives.
Despite this dominating presence, many people still don't
realize Google offers some excellent free marketing tools for
marketers and webmasters. Marketing tools which can prove
extremely valuable to any webmaster or marketer trying to
promote their sites or products online. Useful tools that will
make your promotions easier and much more profitable.
Don't be fooled by the 'free' label, these marketing
tools might be free but they are also valuable. One even
wonders why Google would be giving away these tools and
services for free? It probably makes good business sense
in the long run. By providing these free tools Google is
fostering a lot of company good-will and building up the
Google brand name in the process. Good PR is good business.
Every marketer and webmaster should be taking advantage of
Google's good-will and snapping up these professionally run
services and marketing tools. Here's a quick run-down of
the 10 most valuable free Google Internet marketing tools:
1. Google Analytics (http://www.google.com/analytics/)
2. Google Sitemaps
(https://www.google.com/webmasters/sitemaps/docs/en/about.html)
3. Google Alerts (http://www.google.com/alerts)
4. Google Froogle (http://froogle.google.com/)
5. Google Checkout (https://checkout.google.com/)
6. Google eBlogger (http://www.blogger.com/)
7. Google Toolbar - Enterprise Version
(http://toolbar.google.com/T4/enterprise/)
8. Google Groups (http://groups.google.com/)
9. Google Adsense (https://www.google.com/adsense/)
10. Google Docs (http://docs.google.com/)
In the next few days, I will post about each of these
FREE marketing tools.
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